




At 2Data, our independent, data-led approach to software licensing drives measurable savings for clients around the world. From reducing overspend to optimizing contract terms, we ensure every decision is backed by clarity and driven by results.
Software is one of the most ubiquitous resources in modern enterprises, and one of the largest expenses. Global spending on software hit $1.3 trillion this year.
Contract costs are rising 20-50% year-over-year.
Licensing complexity continues to multiply.
IT budgets are tight and taxed by other initiatives.
We saved €1.2 million with 2Data in just a short 6-month project. The team are exceptional at what they do.
- Group Procurement Manager, Financial Sector

Across All the Major Software Vendors
Our licensing experts specialize in all the major software vendors, applying decades of experience and the proven 2Data methodology to achieve best-in-class agreements and reclaim IT spend.

Optimize, negotiate and maintain best-in-class Microsoft agreements that cost less and give your business more. Get coverage for EA, M365, Azure,
Explore Microsoft optimization
Maximize the value of your SAP ecosystem with comprehensive lifecycle support - from migrations to audits and more.
Explore SAP optimization
Defend against audit risk, optimize costs, and simplify your Oracle licensing with full-spectrum coverage.
Explore Oracle optimization 
Cut through the complexity, right-size your licenses, and unlock real value from your Salesforce ecosystem.
Explore Salesforce optimization
Align IBM entitlements to actual usage and optimize deployment, cost, and compliance.
Explore IBM optimizationSuccessful optimization begin with quality data. We offer a deep analysis of your software usage data and license entitlements, identifying undetected overspend, commercial risk, and opportunities for optimization.
Pairing deep vendor-specific licensing knowledge with your organization’s data, we assess optimization opportunities through persona alignment, business needs mapping, and deployment planning analysis to build an optimized Bill of Materials.
We collaborate with you to design a Negotiation Playbook of commercial and negotiation best-practices. Leveraging global insights from 500+ agreements across all geographies, verticals, and organizational sizes, we secure you more favourable contract terms.
Safeguard your software environment with full spectrum optimization, ongoing risk assessment, and overspend prevention on major vendors.
Learn More Safeguard your software environment with full spectrum optimization, ongoing risk assessment, and overspend prevention on major vendors.
Learn More Formulate a data-driven overview of your Microsoft pricing, license entitlements, and actual usage of on-premise installations, Server, and Cloud subscriptions.
Map operational needs against current usage across the business to craft an ideal deployment plan that aligns with user persona profiles.
Identify a comprehensive set of optimization strategies to reduce your Microsoft licensing costs and reclaim overspend.
Create a unique Negotiation Playbook aligned to your organizational needs, backed by global market insights, and executed with hands-on support from our Microsoft experts.
Ensure optimal continuity of your Microsoft environment with annual usage analysis, contract optimization, license, portal and chargeback management, access to our License Helpdesk, and more.
We begin by analyzing your current Microsoft Contract, assessing the pricing structure, any amendments in place, and reviewing the Customer Price Sheet to determine what’s included. This analysis provides insight into the current commercial structure and serves as the foundation for optimizing your estate.
Based on our assessment of the current Microsoft contract, we generate the current Bill of Material, which includes the list of products, licenses, and amendments that could potentially provide license entitlements too.
We then delve deeper into the actual installations and usage of the software. This is where the ‘data’ comes into play. We analyze three different areas:
- On-premises installations
- Microsoft Cloud Subscriptions
- Azure Consumption
The on-premises data comes from your existing tools such as vCenter, Active Directory, SNOW, Flexera, SAM Pro, Lansweeper, or other tooling. To analyze Microsoft Cloud Subscriptions and Azure, we use our tooling to provide us with the necessary data to analyze the current usage of the Cloud platforms.
Through hands-on workshops, we define personas within your organization, mappingoperational roles and technology requirements for each persona. These workshops alsoserve as knowledge-sharing sessions to outline more cost-effective licensing potentials.
Based on your company’s current and future operational needs, and informed by realworld persona behaviour, we outline an optimal deployment scenario that will inform theoptimized Bill of Material.
After analyzing all the data and determining current and future demand, we will assessall possible cost reduction and optimization strategies. This information will bepresented in a management summary.
Next, we combine the operational needs assessment with possible optimizationstrategies to perform a cost modelling exercise. This results in the new Bill of Materialsthat covers the current costs and licenses, the minimum license scenario, the requiredlicense scenario, and a licensing scenario to account for potential future demand.
The 2Data team will work with you to create a unique Negotiation Playbook that reflects the optimal position you’d like to achieve with Microsoft. It incorporates our global market insights and tested strategies for securing best-in-class agreements.
2Data’s Microsoft experts offer step-by-step support throughout the negotiation process, either in an advisory capacity or through hands-on participation in your negotiations with Microsoft.
Have annual usage analyses conducted to ensure usage and license entitlements are continually rationalized.
Get perpetual, responsive access to our team of Microsoft experts for licensing queries.
Run an annual contract optimization to keep your licensing cost, compliance and operational effectiveness in check.
Accurately track Microsoft licenses, keep your Microsoft admin portal clean and compliant, and allocate costs back to departments based on actual usage.
Gather and validate contractual and software usage data from across the SAP ecosystem.
Map operational needs against current contractual entitlements, assess deployment, and indirect and digital access impact.
Identify remediation and optimization opportunities, including compliance assurance, audit readiness, S/4HANA migration support, and renewals.
Create a unique Negotiation Playbook aligned to your organizational needs, backed by global market insights, and executed with hands-on support from our SAP experts.
Ensure optimal continuity of your SAP environment with annual usage analysis, contract optimization, license, portal and chargeback management, access to our License Helpdesk, and more.
Get a baseline establishment of your SAP licensing environment built from all relevant contractual documents as well as software usage data for review by our SAP experts. Our experts will validate the completeness and accuracy of all data provided.
Get a Contractual and Entitlement overview summarizing the current state of your SAP licensing.
Get a Deployment and Compliance Analysis report created by our SAP experts based on actual software usage patterns.
Receive an optimal deployment plan that will inform any upcoming SAP renewals or migrations, based on your company’s current and future operational needs, and informed by real-world persona behaviour in your company.
Determine the non-SAP applications interfering with the SAP systems, and count the number of digital documents to be licensed.
Mitigate any existing compliance risks and optimize license consumption, software deployment, and usage.
Review and plan possible options for migrating your on-premise estate to S/4HANA, either on-premise or cloud.
Receive hands-on guidance in communicating with SAP throughout the audit process and set up an effective audit defense strategy.
Configure the entitlement, deployment and compliance of your SAM tool.
The 2Data team will work with you to create a unique Negotiation Playbook that reflects the optimal position you’d like to achieve with SAP. It incorporates our global market insights and proven strategies for securing optimized agreements.
Receive guidance on negotiating the best possible deal, with hands-on advice throughout the commercial process (financial analysis, negotiation points tracker, key discussions, etc.)
- Quarterly License Inventory Updates
- Ongoing Data Collection and Validation Ongoing
- Deployment and Usage Assessment
- Expert Advisory & Quarterly Business Review
- Dedicated Account Management
- Support for Unexpected Critical Events
Identify all entitlement sources across your Oracle ecosystem, and analyze deployed and used Oracle software.
Map current and future operational needs against current Oracle licensing entitlements to assess optimization opportunities.
Determine remediation and optimization opportunities across your Oracle ecosystem, aimed at cost reduction and compliance management.
Negotiate from a position of strength with full-spectrum commercial negotiation support from seasoned Oracle experts.
Ensure ongoing compliance assurance and cost control with full coverage of Oracle management and optimization activities.
Identify all the entitlement sources (OMA, OLSA, Agreements, Addendums, Appendixes, Support Renewals, Cloud Subscriptions Invoices, etc.,) in order to build a comprehensive Bill of Material of current license entitlements/subscriptions.
Provide detailed overview of the terms and conditions, use rights, metrics & metric definitions, limited use, full use, and historical discounts.
Analyze the deployed and/or used Oracle software (Database, Middleware, Java, Oracle Applications).
Look into the hardware discovery, software inventory, software configuration, installation and usage (active vs. authorized) information and non-system data(e.g. revenue, employees, etc.)
Based on the current BOM, assess future deployment needs across the Oracle ecosystem to determine a financially and operationally optimal product roadmap.
Provide clean-up instructions, advisory for the different compliance issues that can be mitigated or how the risk can be decreased as much as possible.
Provide a manual to be further used by the customer in implementing internal procedures to maintain the compliance state after the engagement is finalized.
Upload your Oracle license entitlements into the SAM tool, ensuring accurate configuration of deployment, usage, and compliance.
Our service includes detailed setup and continuous monitoring to help you maintain compliance with Oracle software licensing requirements, optimizing your software asset management processes for efficiency and accuracy.
The 2Data team will work with you to create a unique Negotiation Playbook that reflects the optimal position you’d like to achieve with Microsoft. It incorporates our global market insights and tested strategies for securing best-in-class agreements.
2Data’s Microsoft experts offer step-by-step support throughout the negotiation process, either in an advisory capacity or through hands-on participation in your negotiations with Microsoft.
Maintain audit readiness with an annual internal audit.
Control costs with continual optimization monitoring and remediation.
Prepare for upcoming renewals or negotiations with hands-on commercial negotiation support.
Access a team of seasoned Oracle experts for ongoing licensing and optimization queries.
Astablish a complete view of your Salesforce estate by extracting license, usage, and access data across all orgs.
Map user roles and business functions to actual Salesforce activity to expose over-licensing.
Get a detailed license reallocation and downgrade plan based on real usage patterns. Quantify projected savings and flag compliance risks before audit exposure.
Deploy Salesforce pricing benchmarks, deal strategy, and term redlines to challenge sales-led proposals and secure favorable terms.
Implement license governance and a forecasting model to maintain alignment as your needs evolve. Renewal visibility, policy controls, and planning frameworks sustain long-term license efficiency.
Identify all active Salesforce licenses across your instances, including Sales Cloud, Service Cloud, CPQ, Experience Cloud, and add-on modules. This includes reviewing legacy contracts, license bundles, and Salesforce Order Forms.
Collect and normalize license usage data across all users, roles, and permission sets. This includes login trends, API consumption, feature use, and login history, giving a full picture of what’s being used vs. what’s paid for.
Entitlements are reconciled against actual usage and business needs. We map SKUs to real user roles, enabling early detection of over-licensing and dormant allocations.
Define user personas through interviews and workshops with business units to map their daily workflows to license types. Identify mismatches where features are over-licensed and underutilized.
Assess use of Salesforce across business functions (e.g., sales, service, marketing) to determine whether the current license configuration reflects actual operational needs.
Segment user base by usage intensity and access requirements. This enables strategic down-tiering or consolidation of license types (e.g., moving from Enterprise to Platform or from full user to Chatter).
Realign license assignments based on usage data and operational mapping, identifying where licenses can be downgraded, consolidated, or reassigned.
Flag any areas of overuse, unauthorized access, or non-compliant configurations (e.g., custom app access on a restricted license type), helping to preempt audit exposure.
Create a detailed financial model of current vs. optimized licensing scenarios, identifying short-term savings (via term adjustments or reductions) and long-term benefits.
Leverage market benchmarks and recent client deal data to provide pricing targets across SKUs, add-ons, and renewal terms. This supports data-driven negotiations rather than sales-led guidance.
Get tailored negotiation strategies, including hard and soft concessions, bundling tactics, and contract clause analysis. We help clients challenge Salesforce’s pricing structures and avoid non-negotiable traps.
We support your procurement and legal teams with terms review, counterproposal drafting, and internal business case documentation to accelerate internal approvals.
Design a governance model for ongoing license tracking, usage reviews, and user onboarding policies. This includes guidance on internal roles for license assignment and periodic usage audits.
Build a roadmap to anticipate key renewal dates and true-up events, giving clients time to evaluate cost drivers and revalidate needs.
Integrate Salesforce licensing into your broader IT planning, so growth initiatives (e.g., new modules or orgs) can be forecasted and budgeted with licensing implications in mind.psum dolor sit amet, consectetur adipiscing elit.
Establish a detailed view of your current IBM license position and potential compliance exposure.
Validate entitlements, reconcile deployments, and ensure accurate usage data across your IBM environment.
Align IBM licensing with actual consumption patterns and evolving business needs to reduce waste.
Receive expert support during IBM audits and drive favorable outcomes in contract negotiations.
Maintain continuous IBM license compliance and preserve optimization gains over time.
Gain clear visibility into your Effective License Position (ELP), highlighting any areas of overuse, under-entitlement, or unlicensed deployments.
This baseline analysis identifies key compliance risks across IBM licensing models (especially PVU, VPC, and Cloud Pak)and flags ILMT gaps or subcapacity misconfigurations before they become audit issues. It also quantifies potential financial exposure, enabling proactive remediation planning.
Deliverable: License Position Risk Assessment Report
Achieve a cleansed and reconciled licensing position by aligning entitlements with actual deployment across your hybrid infrastructure.
This phase resolves discrepancies between procurement records and deployment data, addresses dormant or misused licenses, and ensures ILMT is configured correctly for subcapacity eligibility. The outcome is a legally defensible license position that supports compliance confidence and simplifies audit readiness.
Deliverable: Effective License Position & Remediation Plan
Drive substantial cost savings by identifying opportunities to reallocate licenses, consolidate product usage, and retire shelfware.
This includes analyzing PVU consumption, consolidating Cloud Pak workloads, and optimizing bundling strategies. The outcome is a leaner, rightsized IBM license estate, eliminating waste, maximizing value from existing entitlements, and avoiding future overcommitment.
Deliverable: License Reallocation & Cost Optimization Strategy
Minimize financial and contractual exposure by proactively managing IBM audit engagements. We provide guidance on documentation, tool outputs (ILMT, BigFix), and technical configurations.
During contract renewals, we strengthen your negotiation position with pricing benchmarks, support for Cloud Pak consumption modeling, and legal review of ELA terms. The result: reduced penalties, better pricing, and a contract structure that reflects your true business needs.
Deliverable: Audit Support Playbook & Risk Mitigation Strategy
Sustain compliance and cost control through continuous monitoring, periodic license reviews, and lifecycle governance.
We implement a management framework that includes renewal tracking, ILMT oversight, change control procedures, and license demand forecasting.
This prevents compliance drift, supports audit readiness year-round, and ensures your IBM estate remains aligned to business growth without triggering unexpected costs.
Deliverable: License Management Framework & Optimization Monitoring
Safeguard your software environment with full spectrum optimization, ongoing risk assessment, and overspend prevention on major vendors.
Learn More Safeguard your software environment with full spectrum optimization, ongoing risk assessment, and overspend prevention on major vendors.
Learn More 
As an independent advisory, we safeguard your best interests by remaining totally vendor and tool agnostic. Our only aim is optimizing your agreements.
Our priority is realizing added value in your software estate. Before engaging, we confirm a viable optimization opportunity - and if you don’t save we don’t get paid.
Our service delivery is designed to account for budget pressures and tight renewal timelines, with agile delivery of the needle-moving actions that optimize your software agreements.

Optimization as a Service (OaaS) is a continuous, value-driven license optimization program that delivers end-to-end, customizable support across your licensing lifecycle. Get dedicated licensing experts in your corner to optimize license management, support critical events, and generate real savings year-round.
Regular assessments to identify and eliminate inefficiencies.
Ongoing adjustments to maximize license utilization and prevent waste.
Proactive monitoring and strategic adjustments to reduce overspending.
Discover new savings opportunities with every cycle.
Savings achieved are reinvested into further optimization.
Optimization services become self-funding over time, continuously driving added value.
Access to licensing expertise and negotiation support.
Stay audit-ready with proactive license management and vendor compliance.
Customizable service scope, cadence and vendor focus based on business needs.
Dynamic focus to address unexpected events like audits.
The software landscape has changed, but software licensing services have lagged behind. With static project scopes built for static software environments, traditional MSPs offer limited flexibility, low realized value, and reactive remediation.

Welcome to our FAQ section! Here you’ll find answers to some of the most common questions we receive. If you don’t find what you’re looking for, feel free to reach out to us directly, and we’ll be happy to assist you.
We run successful projects across multiple organizational sizes, industries, and geographies. On average, companies reduce their contract costs by 32% with
2Data regardless of company size.
LSP’s can be helpful for compliance maintenance, but because they resell vendor licenses there’s an obvious conflict of interest. An independent advisor safeguards your best interests by remaining totally vendor and tool agnostic.
Read our success stories An LSP is there to support you with the operational aspects of your contract. Our focus at 2Data is on helping you reduce costs through market insights, benchmark data, and proven tactics to support you in your contract negotiations separate to your LSP.
Read our success stories This depends on your organizational needs. Most once-off optimizations take between 3-6 months, while our Optimization as a Service offering gives you comprehensive coverage over a longer period.
Read our success stories We use an equitable pricing model that accounts for number of devices/users and geographic considerations. We offer the choice between a flat fee, or a success fee tied to the outcomes of the project.
On average, companies make back 25X their investment on optimization efforts through both cost savings and cost avoidance.